FremantleMedia has taken a strategic minority equity investment in Ludia, the Montreal-based developer and publisher of interactive casual games.
The deal is part of FremantleMedia's ongoing expansion into the high growth video games market, and also follows a range of new growth initiatives by its new business unit - FremantleMedia Ventures. It is the division's first equity investment.
FremantleMedia's cash and rights investment will enable Ludia to further expand its portfolio of branded, IP-led casual games and to broaden its international business outside of North America.
Fremantle already licences formats such as American Idol, The Price is Right and Press Your Luck to Ludia.
"Ludia has rapidly carved out a unique position in the competitive video games market by combining a strong focus on quality, exceptional technology and a multiplatform strategy," said Christian Schneider-Sickert, Fremantle's director of operations and strategy, who will be joining Ludia's board.
Alex Thabet, president of Ludia, added: "FremantleMedia has a wealth of intellectual property with qualities that will not only translate brilliantly into games, but that also are highly relevant in different markets."