FremantleMedia Enterprises has created the new role of director of sponsorship and live entertainment, while also welcoming a new director of consumer products.
Olivia Arnold (pictured), previously manager of licensing and sponsorship, will take on the new sponsorship and live entertainment role. Her remit will be to manage the corporate segment of the licensing business, including sponsorship and promotional marketing, live entertainment, corporate live events and themed attractions.
In addition, Prue Mann is the new director of consumer products for the firm.
Based in Melbourne, Mann will manage the consumer products licensing programme across all FremantleMedia Australia properties, as well as those from the CBS Paramount stable.
Mann joins from licensing agency Wild Pumpkin.
"FremantleMedia Enterprises is in a growth phase; we welcome Prue to the team and congratulate Olivia on her new role, both will be important in consolidating our position and preparing us for further growth," said Jon Penn, senior VP of licensing, Asia Pacific.