Fremantle promotes childhood friendship with new Kate & Mim-Mim campaign

The Childhood Friends campaign has enlisted the help of parenting expert and author Eileen Hayes MBE, who has provided tips on how parents can help their children make friends in their early years.
Author:
Publish date:
Social count:
0
0 0childfriends.png

Fremantle Kids and Family has launched a new brand campaign for its popular pre-school property, Kate & Mim-Mim.

The initiative has been created to celebrate childhood friendships, providing parents with advice oin how to help young children form meaningful bonds, while encouraging brand engagement for the pre-school property.

The Childhood Friends campaign has enlisted the help of parenting expert and author Eileen Hayes MBE, who has provided tips on how parents can help their children make friends in their early years.

Through her involvement, a short video of Hayes offering advice to parents has been made available on the Kate & Mim-Mim YouTube channel as well as specially branded PDFs with activities for kids, which are now featured on the brand’s website.

Kirstie Brockett, brand manager for Kate & Mim-Mim, said: “Kate & Mim-Mim is all about celebrating friendship and we are delighted that our research has emphasised how enriching and important our childhood bonds are to us.

“This campaign has been a huge success in continuing to drive viewers to Kate & Mim-Mim and increasing meaningful engagement with the brand with its core audience of parents with young children.”

Kate & Mim-Mim is an animated pre-school series airing in the UK on Cbeebies and Netflix. Aimed at three to six year olds, the two series follow the adventures of Kate and her toy rabbit Mim-Mim.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.