Fremantle strikes Hasbro deal - Licensing.biz

Fremantle strikes Hasbro deal

Will make online and mobile gambling games based on Connect 4 and Trivial Pursuit.
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FremantleMedia has announced a deal with Hasbro to make branded slot and instant win games for online and mobile channels based on Connect 4 and Trivial Pursuit.

Simon Murphy, head of gambling for FME in EMEA said: “We are hugely excited to be working with Hasbro to develop Connect 4 and Trivial Pursuit premium branded gambling content. The new addition of the gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content.”

Fremantle has previously developed branded gamesfor online, mobile and physical slots based on brands like The X Factor, Britain’s Got Talent, The Price Is Right, Family Fortunes and Space Invaders.

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