Fremantle takes TV and fashion brands to France

Farmer Wants A Wife, Miami Ink, LA Ink and Rebecca Bonbon products enter French market.
Author:
Publish date:
Social count:
0
1_freemantle.jpg

Fremantle is expanding its global licensing portfolio with new licensees for its TV and fashion brands in France.

Its television brands Farmer Wants a Wife, Miami Ink, LA Ink and Going For Gold are taking to the territory along with its fashion brand Rebecca Bonbon.

This spring will see the launch of Farmer Wants a Wife (L'Amour set dans le Pre) products. The range will be available in stores across all distribution channels, aimed at the wedding market.

Fremantle will also launch a range of products for its reality TV brands Miami Ink and LA Ink including tattoo transfers, ashtrays, photo albums, shopping bags, T-shirts, shoe racks, home decoration, bed linen and more across 400 stores.

Publishing house Larousse will launch a new Going for Gold training book that will target Junior High school students who are preparing for their baccalaureat.

Finally, a new spring/summer collection of Rebecca Bonbon nighties and pyjamas from Embassy will take to stores across France.

The Rebeca Bonbon range in France already includes products from more than 15 licensees with apparel, footwear, bags, stationery and luggage.

FremantleMedia France is currently looking for a publishing development partner for the brand.
Nathalie Delin, vice president of licences and diversification at FremantleMedia France, said: "We are also very excited about our new product ranges in France and expect to see some great success at retail."

More to follow.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

6_Tattoo artwork.jpg

Miami Ink and LA Ink

Tattoos are now seen as commonplace in mainstream culture - and the success of Discovery shows Miami Ink and LA Ink underlines this.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.