FremantleMedia Australia signs new Family Feud partners - Licensing.biz

FremantleMedia Australia signs new Family Feud partners

Lottery tickets and puzzles books inspired by the quiz show are on the way.
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Popular Australian quiz show Family Feud is moving into the world of puzzle books and instant lottery scratch tickets.

FremantleMedia Australia has signed a deal with Bauer Media Books for a series of Family Feud Word Hunt books that will be sold in newsagents and bookstores in Australia from November 2015.

FMA has also reached an agreement with Scientific Games Products Australia to create Family Feud branded instant lottery scratch tickets.

The first Australian lottery to release the Family Feud game will be Lotterywest in Western Australia under their Scratch’n’Win brand. 

“Family Feud is fast establishing itself as one of the most loved and diverse brands in Australia,” said Zara Curtis, director of brand partnerships, FremantleMedia Australia.

“We are delighted at the brand’s on-going success and we’re looking forward to continuing the rollout of our commercial brand strategy to amplify Family Feud and put it into the hands of fans.”

The show, similar in format to the UK's Family Fortunes, is already Australia’s most popular board game and a successful gaming app.

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