FremantleMedia signs new licensees for Danger Mouse - Licensing.biz

FremantleMedia signs new licensees for Danger Mouse

The new licensees include TVM Fashion Lab, Cooneen, Misirili and Dreamtex.
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FremantleMedia Kids & Family Entertainment has signed of several key UK licensees for its new series of Danger Mouse.

The new licensees , which will produce products targeted at boys five to 11, include TVM Fashion Lab for a range of daywear and outerwear; Cooneen and Misirli who will both produce ranges of nightwear, underwear, swimwear and, in a separate deal, Misirli has also been awarded the sock license, and Dreamtex for a range of Danger Mouse bedding.

“We are thrilled to announce these deals with prestigious apparel and bedding partners and we look forward to seeing the world’s greatest secret agent bringing his special brand of cool to clothing and bedding ranges in the coming months,” commented Tracy Griffiths, VP of consumer products, EMEA and Australia, FremantleMedia Kids & Family Entertainment.

The new rebooted series is already showing popularity among a new generation in the UK and the secret agent’s appeal is set to grow globally as the series rolls out internationally on Netflix and on free to air broadcasters from next spring.

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