Fremantle's Merlin heading to iPhone

Role playing gaming app based on hit BBC show to be launched worldwide.
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Fremantle Enterprises is teaming up with Intenium Console for the launch of a role playing gaming app based on its Merlin property.

The Adventures of Merlin will be available on iTunes from April and will combine fantasy, action and magic elements. Players will be able to take on the role of either Merlin or Prince Arthur as they travel throughout Camelot.

"FME has had great success selling the programme around the world, and our licensing teams globally are looking at ways to complement on-air activity with off-air brand engagement initiatives," explained Mel Alcock, CEO EMEA at FME. "Partnering with Intenium enables us to offer Merlin fans everywhere an additional way to connect with the brand."

Klaus Schmidt, MD at Intenium, added: "Merlin is a great brand that offers a rich and fantastic universe."


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