Warner Bros. Consumer Products has teamed with French Connection to launch a Superman T-shirt collection inspired by upcoming Man of Steel movie.
The range will be available in French Connection stores worldwide (excluding Canada) and online at www.frenchconnection.com.
The designs will use artwork from the new film set for release on June 14th this year, as well as vintage and comic Superman art.
French Connection will be supporting the launch with a marketing campaign that will include a window installation at its Regent Street store, featuring original Superman and General Zod costumes.
The fashion company also ran an in-store promotion in 59 UK stores, where customers had the chance to enter a competition to win a pair of tickets to the European premiers of Man of Steel.
Paul Bufton, General Manager, Warner Bros. Consumer Products UK, said: “Following the success of our Batman collaboration last year, we’re delighted to be extending our relationship with French Connection.
"As a partner, they bring a fresh and modern approach to our brands and always go the extra mile in terms of in-store and promotional marketing, ensuring that Man of Steel will be a feature of High Streets across the country this summer.”
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