Funimation details 'major licensing push' for leading anime properties at Licensing Expo 2018

2017 has been described as a banner year for anime, from the broadcast launch of Dragon Ball Super and second season of My Hero Academia, to the much anticipated Attack on Titan and the theatrical release of Your Name.
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Funimation has released details of its major licensing push to address consumer demand for anime related merchandise.

To support these efforts, the firm will be exhibiting at this year’s Licensing Expo 2018 where it will showcase ten of its top anime properties and the wide range of branded merchandise.

Dragon Ball Super, Dragon Ball Z, My Hero Academia, Attack on Titan, Tokyo Ghoul, Full Metal Panic, Cardcaptor Sakura: Clear Card, The Seven Deadly Sins, Steins Gate and Black Clover will all feature.

2017 has been described as a banner year for anime, from the broadcast launch of Dragon Ball Super and second season of My Hero Academia, to the much anticipated Attack on Titan and the theatrical release of Your Name.

“There was something for every anime fan – both young and old – while the overall consumer base with newcomers from the mainstream audience,” read a statement from Funimation.

“This industry momentum has continued into 2018 with January’s blockbuster release of the Dragon Ball franchise video game Dragon Ball Fighter Z which generated sales of two million units in its first week.

“The success of Dragon Ball Fighter Z highlights the crossover appeal of anime with the gaming market and the incremental consumer demand it generates for anime related merchandise.”

To date, Funimation has secured 55 agreements with new and renewing licensees across the ten anime properties in a variety of categories, including collectables, apparel, toys, games, drinkware, costumes and accessories. The firm is now seeking additional licensees for all ten brands in various categories such as bath and beauty, collectables, toys, mobile and video games, tabletop games, consumables and costumes.

Funimation is encouraging interested parties to visit the team’s booth at U252 during Licensing Expo 2018.

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