The Really Useful Group, the international musical entertainment company founded by Sir Andrew Lloyd Webber, has begun preliminary discussions with a number of video game publishers as it looks to take its brand portfolio into new markets.
The firm believes it is the perfect time to move in a more interactive direction - and the news follows its recent expansion into other areas of digital publishing, such as the relaunch of its consumer website and the opening of a branded YouTube channel.
"With the video gaming audience having moved from its male-dominated roots towards a more family-oriented demographic, now is the perfect time for us to take some of the best known names in musical entertainment in a more interactive direction," explained Douglas Glen, head of digital strategy for The Really Useful Group.
"Our aim is to find a partner who will work across our entire catalogue to deliver high quality games on a variety of hardware platforms."
Really Useful's properties include Cats (pictured), Evita and The Phantom of the Opera.