Games Workshop makes play for kids' market with Warhammer Adventure Novels series

Published by Black Library – Games Workshop’s own publishing house – the Warhammer Adventure Novels collection aims to open a new window in to the world of Warhammer for children aged eight to 12.
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Hobbyist gaming franchise and specialist Games Workshop has taken the leap into children’s fiction with the launch of a new Warhammer book series.

Published by Black Library – Games Workshop’s own publishing house – the Warhammer Adventure Novels collection aims to open a new window in to the world of Warhammer for children aged eight to 12.

It is the first time the company has overtly targeted the age range, typically pinpointing an older market. However, over recent years, Games Workshop and the Warhammer brand has found a growing audience within the children’s market.

The announcement was made at this year’s Licensing Expo in Las Vegas.

Alexander Thieme, licensing manager at Games Workshop, said: “Learning to enjoy reading, discovering the wonderful richness that books can provide, is an important step for children.

“Warhammer, despite being written for adults, always attracted a younger audience too, but there were limites.

“For the Licensing Expo in Vegas, our colleagues in the Black Library announced this exciting project: Warhammer Adventure Novels. It will open a special window into the fascinating worlds of Warhammer and will help to create even more fans of the brand in the future.”

Warhammer Adventures is a series of action stories about brave heroes battling monstrous enemies in both the far future universe of Warhammer 40,000 and the fantasy realms of Warhammer Age of Sigmar.

The book series is planned to hit shelves and online in 2019. 

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