Gap revs up new Hot Wheels collection - Licensing.biz

Gap revs up new Hot Wheels collection

To mark the arrival of the items in stores, Gap will be giving away a free Hot Wheels die-cast with every purchase.
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Fashion retailer Gap has teamed up with Mattel’s Hot Wheels brand for a brand new capsule collection.

Designed for toddlers and boys, the brand's signature print and iconic track have been displayed across 12 different styles.

In addition, the collection boasts glow in the dark elements, as well as orange accents to help tie in the Hot Wheels brand colour.

To mark the arrival of the items in stores, Gap will be giving away a free Hot Wheels die-cast with every purchase from February 20th to 27th at its flagship store in London’s Oxford Street and Oxford Circus.

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