Garfield goes to Moonpig - Licensing.biz

Garfield goes to Moonpig

Bulldog Licensing signs a deal with the custom greetings card websites.
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Customers of Moonpig.com will soon be able to choose from a range of customisable Garfield card designs as Bulldog Licensing has secured a deal to take the character to the site.

“We are delighted with this new deal,” said Bulldog MD Rob Corney.

“Garfield is one of the world’s most iconic characters - the combination of super-smart one liners and hugely appealing visuals makes the brand an absolutely perfect fit for greetings and it is great to have a major player like Moonpig on board.”

The Garfield licensing programme includes Blues Clothing, Brand Alliance, Silverknit for apparel, Sert MST for pet products, Whitehouse for amusement plush and Smiffy’s for dress up.

The cartoon strip still appears in every day in the Daily Mail.

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