Gaumont awards Giochi Preziosi master toy license for Calimero - Licensing.biz

Gaumont awards Giochi Preziosi master toy license for Calimero

Italian toy firm will develop a range of figurines, accessories and play-sets to roll out across Europe.
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Gaumont Animation has awarded Giochi Preziosi the master toy license for its popular pre-school animation Calimero.

The Italian toy firm will develop a range of figurines, accessories and play-sets to roll out across Europe.

Giochi joins a roster of further toy partners such as IMC Toys, Simba Dickie’s Nicotoy and Andrioni Giocattoli.

The announcement follows the news that Calimero recently enjoyed a record breaking launch on France’s TFOU and now gears up to premier on Italy’s Rai, later this week.

The pre-school animation is also scheduled to launch on Rai Yoyo later this year.

The property now boasts a portfolio stretching a number of key licensees in Italy, including Lisciani Giochi for games, Mondadori and Play Press for publishing, Apunis, C3V, MLP and Oysho for apparel, Accademia for back to school, Celmax for sanitary and bath products, Ferrarini, Inziative Group, San Carlo, Toncar for promotions, Warm Up Industry for live appearances and Wal-Cor for Easter Eggs.

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