GB Eye is building on its seven-year partnership with the Spongebob Squarepants brand, extending its licence into framed photographic prints and badges.
In addition, the growing firm has also renewed its South Park licence, allowing it to move into new product categories.
"Spongebob has been a very successful licence for us over the years," said Max Arguile, licensing manager at GB Eye. "We continue to see growth adding badges and framed photographic prints to the property, which complements our poster range, and further adds to what we can offer our customers."
Joanne Copley-Dunn, commercial director at GB Eye, added: "Securing South Park for posters, prints, badges and framed photographic images will give us more options to drive sales in HMV and specialist stores.
"Our relationship and sales continue to grow at HMV and securing South Park will open up even more opportunities."