GB Eye has secured the exclusive supply of posters to High Street retailer Woolworths.
The deals means that GB Eye will have a permanent poster racking in over 500 stores, with two permanent free standing display units in 800 stores.
Given the extra space in stores, this will extend the firm's distribution from maxi, mini and door posters to incorporate prints, value canvas, badges, badge packs, stickers and postcard packs.
Woolworths is believed to have made the decision based on GB Eye's sales, service and quality licences.
GB Eye also works with Asda, Borders Books, Celebrations, HMV, Tesco, Toys R Us and Tussaud's.