Genius Brands International is continuing its plans for global expansion with the appointment of two international sales agents.
Kaleidoscope Entertainment and NDRL have been tapped to handle GBI’s growing portfolio of brands, including Baby Genius, Thomas Edison’s Secret Lab and Secret Millionaires Club.
Kaleidoscope will handle the multiplatform content distribution across Canada, while NDRL will oversee the licensing and merchandising programme for brands across France, Germany, Spain, Italy and Benelux.
“NDRL is an industry expert with intimate knowledge of the marketplace in France and will be the perfect stewards for our brands in its market,” said Andrew Berman, GBI’ s senior vice president of distribution sales.
“We have a long-standing relationship with Randy, who is the go-to expert for content distribution in Canada, and we are fortunate to have him join us to introduce our growing portfolio brands to the Canadian market.”