Genius Brands International has signed a swathe of new apparel companies for its popular fashion brand, Psycho Bunny.
The firm will now extend its line of men’s apparel in to a broad range of new product lines, including hosiery from Leg Resource, footwear from S3 and headwear from JRM Accessories.
The new collections will be previewed at this year’s upcoming Project Vegas Show and will available at retail this autumn.
Stone Newman, president of global consumer products, GBI, said: “With the growing popularity of Psycho Bunny, it’s only natural to expand in to new product lines, new retail, new territories and new brand experiences.
“Each of these new companies are style leaders in their field and collectively will expand the range of high quality products that customers and fans of the stylish Psycho Bunny brand are demanding.”
Legwear Resource will launch a collection of socks inspired by the brand, while S£ will focus on the active lifestyle category of trainers and driving mocs.
JRM will complete the new collection with a new headwear line, aimed at complimenting it existing line of flat brimmed with floral print designs to faux leather buckets as well as traditional caps.
Psycho Bunny co-founder Robert Goldman, added: “We have spent the last ten years establishing a loyal following for the brand, creating a society and a club for the customer who loves quality and style but not necessarily labels.
“Together with Genius Brands International, we are excited and well-poised to extend Psycho Bunny in to these categories, expressing the brand in new ways that we think our fans and customers will love.”