Genius Brands International and A Squared Entertainment have signed two new partners for the apparel and lifestyle brand Psycho Bunny in Zeon America and Idea House.
Idea House will be manufacturing a line of chino styled pants and shorts in a variety of colours, as well as jeans using denim from Italy in classic and slim styles.
The firm's new Psycho Bunny line is anticipated to debut in department and specialty stores starting in spring 2016.
“We are very excited to be appointed the licensee for bottoms for this dynamic brand, and we look forward to working closely with Robert Godley and Robert Goldman along with their talented Psycho Bunny team to bring the product to market,” said Glenn Mance, partner and creative director, Idea House.
“They have fastidiously built a solid company with great product and a fantastic logo, and we believe this will be a tremendous opportunity for us all to capitalise on and to take the brand to the next level.”
Zeon Worldwide is one of the world’s largest importers and distributors of timepieces, operating in over 60 countries. The firm will create Psycho Bunny branded timepieces infused with custom cases, calfskin straps and solid stainless steel bracelets. The first collection will launch at retail in spring 2016.
“Zeon America and Psycho Bunny are acutely aligned in terms of brand appeal and quality,” said Matthew Hebard, CEO of Zeon America.
“Our stylish, fashion-forward time pieces have a distinct cachet that we believe provide added appeal for Psycho Bunny fans of all ages.”
Stone Newman, president, global consumer products, GBI, added: “Psycho Bunny has long earned distinction in the marketplace for its ability to redefine the classics with inimitable wit and peerless quality, giving tradition an updated edge and passionate style.
"Through these new partnerships with Idea House and Zeon we are now allowing our consumer to augment their wardrobe with bottoms and watches. These partners represent everything we look for in a licensee: high quality product, prestigious distribution and reputation as leaders in their category.”