Gemma adds pre-school line

Greetings cards firm launches three new lines for sector.
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Gemma International is adding three new pre-school ranges to its portfolio from January: Dora the Explorer, Go Diego Go and Little Princess.

The Dora collection will comprise age cards for two to six year-olds, a no-age card, a sticker card, female relations and gift wrap. Meanwhile, the Go Diego Go range will have available age cards for three to five year-olds and a no-age design.

Finally, the Little Princess line will include age two to five cards, a three-fold die-cut concertina, a sticker card, female relations and gift wrap.

Kerena Bishop, creative director, commented: "Dora, Diego and the Little Princess are great pre-school characters. They translate well onto cards and are set to become very successful ranges."

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