Gemma bolsters girls' lines

Barbie and Disney's Tinker Bell join firm's growing portfolio.
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Licensed greetings card firm Gemma International has launched two new girls' range to coincide with Barbie and Disney's Tinker Bell's latest DVD releases.

Gemma's new range to tie in with Barbie and the Three Musketeers includes age three to six badged designs, two no-age cards, a sticker card, female relations and two-sheet two-tag gift wrap packs.

Meanwhile, Tinker Bell and the Lost Treasure is the second DVD release in a series of four planned by Disney. It is due for release on November 16th.

The greetings range is comprised of age cards for five to eight year-olds, two no-age designs and female relations, as well as gift wrap packs.

Marie Guyader, the firm's marketing manager, commented: "We're very excited about these two new DVD releases and expect great sales over Q4."


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