Gemma wraps up HSM

New line of High School Musical greeting cards and gift wrap on the way.
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Greeting card and gift wrap specialist Gemma International has added the popular High School Musical franchise to its portfolio, and will be rolling out greeting cards and gift wrap from April.

The collection comprises seven badged age cards (ages seven to 13), four no-age cards featuring the stars of the Disney show, one jumbo design, two no-age 5x9 designs, a stand up card, plus flat wrap and tags.

"High School Musical is an essential addition to our licence portfolio," said Tim Rudd-Clarke, licensing director at Gemma. "It's the most popular tween and teen property at the moment and with such great designs in the range, it is bound to become one of our key lines."

HSM joins the likes of Spider-man, Disney, Bratz, Thomas and Barbie in Gemma's licensed portfolio.

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