Genie in the House films on the way - Licensing.biz

Genie in the House films on the way

Popular comedy TV series to be turned into trilogy of feature length movies.
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Independent producer Moi j'aime la television (MJTV) and Helion Pictures are to make a trilogy of feature length films based on hit TV show Genie in the House.

Currently in its third season, with a total of 78 episodes, Genie in the House has enjoyed success on Nickelodeon UL and Canal J in France. It has sold to 110 territories worldwide including Italy, Germany, Belgium, Russia, Australia, New Zealand and across Africa and Asia.

Now, a movie franchise is being planned and will be heading to the Cannes Film Festival looking to secure financing and a distribution deal.

The first film will being shooting in 2010, with release planned for 2011.

"We are delighted with the success of the Genie TV series and the movie franchise is a natural extension of the brand," said Phil Ox, MD of MJTV.

MJTV recently launched its own licensing division to further extend the brand into merchandising and across all media including music and books, video games and educational language learning toys.

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