Genius Brands appoints Rebecca Hershinger as chief financial officer

Firm also promotes Matthew Kornberg to vice president of finance
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Genius Brands International has appointed veteran senior financial and accounting executive Rebecca Hershinger as chief financial officer.

The company has also promoted controller Matthew Kornberg to vice president of finance.

As CFO, Hershinger will be responsible for the company’s SEC filings, including the issuance of its quarterly and annual financial reports, as well as the interaction with the company’s independent accounting firm and the audit committee.

She will also supervise the GBI’s finance and accounting staff and monitor all internal control and accounting systems.

"Rebecca's background as VP of finance and corporate development at MGM; her previous background at JP Morgan; and her MBA from Wharton, underscores her tiffany pedigree," said GBI’s chairman and CEO Andy Heywar.

“She contributes exactly the type of expertise we need, and we’re already realising the benefits of her intellect, experience and knowledge of our industry.

"And, we are proud to recognise Matt, whose excellent work, meticulous attention to detail, and strategic thinking have earned him a promotion to vice president of finance. Together, they will lead a very strong financial team with tested experience with the market and in our industry.”

Hershinger began working with GBI in early 2014 through CFO Advisory Services, Inc., a corporation she founded that provides accounting and business advisory services to private and public companies.

Kornberg, who joined GBI in April 2014 as controller, takes on additional financial responsibilities including business affairs, banking, financial forecasting, manufacturing management, human resources, production accounting, cash management, and contract compliance.

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