Genius Brands has announced new licensing deals for animated YouTube series Spacepop, expanding the brand into the UK and Chinese markets.
Genius Brands has licensed the content distribution, licensing and merchandising rights for SpacePOP to WeKids Asia Ltd. to launch a brand program across China in summer 2017. U Music TV will distribute Spacepop content in the UK through its popular app and subsequently through its content block Sky TV, FreeSat and FreeView.
The deals with WeKids and U Music TV follow a recent agreement with Luk Internacional to handle the content distribution and licensing and merchandising campaign for SpacePOP in Southern Europe (Spain, Portugal and Italy). Luk Internacional is creating a dedicated Spanish-language SpacePOP YouTube channel for the market in Spain, utilising Genius Brands’ U.S. marketing strategy by partnering with influencers and regional promotional partners.
“SpacePOP demonstrates that music, fashion, fun and adventure are universally appealing to girls, bonding them to a shared experience regardless of where they live or what language they speak,” explained Stone Newman, president of worldwide content sales, global consumer products and marketing at Genius Brands.
“Expanding brand awareness and building the SpacePOP franchise through media partnerships in China, the UK and Southern Europe – we’re successfully building the brand in some of the largest and most influential markets in the world just three months after SpacePop’s initial release in the U.S. The response from licensing partners, retailers and viewers has been incredible, which is why we’re eager to get moving on season two of SpacePOP.”