Genius Brands International (GBI) has started work on a new animated children's series called Thomas Edison's Secret Lab.
The pilot episode, titled If the Fossil Fits, has been produced with Georgia Public Broadcasting and the Edison Innovation Foundation and the new show aims to demonstrate that 'invention can foster creativity, imagination, can-do spirit and positive entrepreneurism'.
An interactive website, digital applications, toys, games, electronics, in-school curriculum and more are already in development to help drive the show.
“’Learning and innovation go hand in hand, characteristics that are synonymous with Thomas Edison,” said Andy Heyward, chairman and CEO, GBI.
“By blending real science educational experiences with fun, interactive entertainment, we hope to inspire children and encourage them in the love of science.
"We are especially excited to have a dynamic young lady as Angie, our lead character, as a young role model scientist."
The animated series follows Angie and her young science club who discover Thomas Edison’s Secret Lab – a scientist’s ultimate dream lab featuring a hologram that brings Mr. Edison to life, and a robot called Von Bolt.
In each of the 11-minute episodes, Edison encourages the kids to explore a range of topics including physical science, live science, earth science and space science.
“Thomas Edison’s Secret Lab reminds kids that all they need to be an inventor is ‘a good imagination and a pile of junk,’ something Mr. Edison often said,” added Georgia Public Broadcasting Media president and CEO Teya Ryan.
“We’re thrilled to present this fun and imaginative series that inspires kids’ natural curiosity while encouraging them to push conventional scientific and technological boundaries through experimentation.”
International distribution of the series outside of the US and Canada is being handled by PGS Entertainment.