Genius Brands promotes two executives to SVP

Deb Pierson has been named SVP, global content distribution and marketing while Lloyd Mintz becomes SVP of worldwide consumer products.
Publish date:
Social count:
Screen Shot 2017-07-20 at 10.30.46.png

Genius Brands has detailed a double promotion, naming Deb Pierson as its SVP, global content distribution and marketing and Lloyd Mintz as SVP of worldwide consumer products.

In her new role, Pierson will be charged with oversight of Genius Brands’ global content distribution business for its catalogue of animated properties, including SpacePop, Llama Llama, Rainbow Rangers and more.

She will work to identify potential co-production partners and advise on the development of new and acquired properties for international and domestic distribution. Pierson will also continue to drive the expansion of the Kids Genius Cartoon Channel domestically and internationally.

Meanwhile, Mintz will expand his current areas of oversight in the company’s consumer products division, taking on direct responsibility for increasing global awareness for Genius Brands’ roster of properties. This includes spearheading the development and implementation of worldwide licensing and merchandising programmes for its signature brands.

“Many of Genius Brands’ achievements of the past several years can be directly creditied to the efforts of Deb Pierson and Lloyd Mintz,” said Genius Brands chairman and CEO, Andy Heyward.

“Both are stellar executives who are committed to our goal of providing intelligent entertainment experiences for today’s children, including the migration of brands across multiple platforms so that fans can engage with the brands they love in every aspect of their life.

“These promotions are well earned and I am very excited to see how Deb and Lloyd will flourish in their expanded roles with the company.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.