Genius Brands takes popular Latin American brand Pascualina global - Licensing.biz

Genius Brands takes popular Latin American brand Pascualina global

The firm has also finalised a deal with TF1 Licenses to represent the licensing and merchandising rights for the brand in France.
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Genius Brands International has acquired the exclusive worldwide rights to the popular Latin American tween girls' brand, Pascualina.

In addition, the firm has also finalised a deal with TF1 Licenses to represent the licensing and merchandising rights for the brand in France.

Pascualina was created in order to encourage girls to develop 'an honest and healthy approach to relationships, friendships, family and every day life events.'

Part diary, part graphic novel and part scrapbook, the Pascualina property allows readers to follow the character's adventures, record their thoughts and follow her fashion.

Extending beyond the pages, Pascualina also inhabits the social media space while plans are in place for GBI to roll out a comprehensive consumer products programme including publishing, self expression, apparel, accessories, toys and crafts and more.

Daphne De Beauffort, head of Kids Acquisitions at TF1, said: "At TF1 Licenses, when we first saw the Pascualina diary, we were immediately attracted by its unique concept.

"The book is rich with great graphics, colours, textures and patterns, and more than 200 different pages created or the past 20 years in Chile, together with stories, adventures and emotion driven by the inspirations sentences spread all around the book.

"Pascualina is resolutely different from what we have ever seen, not only great graphic design for young girls, and a large style guide to work with, but with a real added value in terms of content."

Amy Moynihan Heyward, president of Genius Brands International, added: "Pascualina is one of the most popular fictional characters among Latin American girls.

"Each year, millions of her popular agendas are sold throughout the territory. Originally drawn to her beauty and style, we quickly became engaged by her positive spirit and fashionable flair. We are excited to introduce Pascualina to tween girls around the world, recreating the popular agenda and much more."

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