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George Foreman extends frozen food line - Licensing.biz

George Foreman extends frozen food line

New deal with Northern Foods sees introduction of George Foreman Lean Mean Grillers line.
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George Foreman Enterprises and Northern Foods have sealed a deal for the UK which will see the arrival of a new branded frozen food range.

The agreement between the two firms will see the launch of a line of nine frozen chicken, meat and fish products called George Foreman Lean Mean Grillers, according to Just Food.

The food line will include a Lemon and Cracked Pepper Salmon and Southern Style Chicken. Products will be available in most major UK retailers in the coming months.

"We believe Northern Foods' record of developing new and innovative products combined with the massive popularity of George Foreman will result in a very successful product launch," said Efrem Gerszberg, president of George Foreman Enterprises.

Foreman himself added: "I am excited about the opportunity to provide consumers with healthier food choices without sacrificing taste, and I am proud to have an established company like Northern Foods as my partner."

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