Gift line gets the X Factor

Online gift retailer snaps up ITV talent show licence for new collection.
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Leading online gift retailer, has inked a partnership with FremantleMedia for an exclusive range of gifts from hit TV talent show The X Factor.

The firm will operate the shop online - - as well as sell the products as part of its extensive range at

The selection will include personalised calendar, X Factor t-shirts, personalised mugs, framed replica discs, limited edition dog tags, pin badges, fridge magnets and keyrings.

"We are delighted to be associated with ITV's top rated show and we believe that the range of gifts we have created really do have the X Factor," said's MD John Smith.

Dominic Burns, senior VP of licensing at FremantleMedia, added: "We chose because they really got into the spirit of The X Factor. We're delighted with the fantastic range for its variety and innovation."


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