Giochi Preziosi adds new Iberian licensee to Gormiti drive - Licensing.biz

Giochi Preziosi adds new Iberian licensee to Gormiti drive

Juguetes y Peluches La Gran Familia to produce plush balls.
Author:
Publish date:
6_Gormiti logo.jpg

The Gormiti brand just keeps growing, with Juguetes y Peluches La Gran Familia becoming the latest firm to sign up.

Iberian agent Planeta Junior sealed the deal, which will see the company produce a range of 50cm and 25cm stuffed inflatable balls, with designs inspired by the Gormiti TV series.

Products will be available from spring across Spain and Portugal.

"We are delighted to be working on this new project with La Gran Familia, to produce more merchandised product for young Gormiti fans in Iberia," said Graziano Delmaestro, licensing director at Giochi Preziosi.

La Gran Familia's Jorge Ramirez added: "Adding Gormiti to our list of licences is a great opportunity for us to reach the growing number of fans in Iberia."

Related

10_Gormiti200.jpg

Gormiti

We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

Featured Jobs