GIRLS MONTH: Chapman relaunches Fifi website - Licensing.biz

GIRLS MONTH: Chapman relaunches Fifi website

Firm confident that new-look site will further boost visits and page views.
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Chapman Entertainment relaunches the new-look Fifi and the Flowertots website today (March 17th).

Since its initial launch in 2005, the website has achieved over 1.3 million visits and 11.3 million page views internationally in the last six months, with an average of 200,000 visits per month.

In the UK alone, Chapman has seen over 400,000 visits in the same period, with the Fun and Games and Meet the Flowertots sections being the most popular.

The new site will feature monthly episodes and clips from the show, plus interactive games, information on events and promotions, competitions, TV schedule details and regular newsletters. New registrants will receive a ten per cent discount voucher in the shop, which has also been refreshed to tie in with the new changes.

"These new changes give the site a contemporary, fun and fresh feel which will appeal to our pre-school audience, as well as parents," said Chloe Grant, project and design manager. "The site has been simplified with this market in mind and it allows our brand to hold a dialogue with our audience and create fun and interactive content for our users on an ongoing basis."

Chapman worked with Bionic Communications on the new site, which will also give licensees a place to showcase their products. International roll out of the site will take place in the coming months, focusing on territories including the US, Canada, Australia, France, Benelux, Poland, Croatia, Serbia and Slovenia.

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