GIRLS MONTH: E-Max joins Pet Poets Club drive

European agent, 2Dream, signs up premier sticker company.
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Lavish Rights has added sticker firm E-Max to the licensing drive for its Pet Poets Club brand.

The appointment of Spanish firm E-Max will see the property grow further across Europe.

"The combination of adorable photography and poetry with humourous parodies such as The Dogfather and Mamma Miaow will make great products," said Armelle Madelin from Lavish's European agent, 2Dream.

The deal comes hot on the heels of the Pet Poets Club tie up with Nestle Purina, which is currently being promoted on prime time TV.

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