GIRLS MONTH: Fiat named as Barbie 50th car partner - Licensing.biz

GIRLS MONTH: Fiat named as Barbie 50th car partner

Two special edition pink Barbie Fiat 500 show cars created to help celebrate anniversary.
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Mattel has teamed up with Fiat as the celebrations for the 50th anniversary of Barbie continue.

Fiat has created two special edition pink Barbie Fiat 500 life-sized show cars, which were presented in Milan earlier this month and will appear at various celebrations and Barbie parties around the globe throughout the year.

In addition, it will be made available in toy format from October.

"We immediately recognised the synergy beteen Barbie and Fiat 500 - the two brands' unique profile and popularity make them instantly recognised worldwide and their shared roots in design excellence make it a perfect marriage," said Richard Dickson, general manager and senior vice president, Barbie.

"We couldn't be more proud to see Barbie behind the wheel of such an Italian icon. And for girls to be able to also live out this dream is part of the magic of our brand."

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