GIRLS MONTH: Fifi ties with Jeans for Genes again - Licensing.biz

GIRLS MONTH: Fifi ties with Jeans for Genes again

Chapman character to be pre-school ambassador for third year in a row.
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Chapman Entertainment is once again teaming up with the Jeans for Genes charity this October, with Fifi and the Flowertots acting as the pre-school ambassador for the third year running.

The first stage of the partnership includes a nursery drop to over 20,000 pre-schools across the country. Jeans for Genes is celebrating its 15th anniversary and Fifi turns five this year, so a birthday wall chart has been created to encourage all children at nursery to enter their birthdays.

"Fifi is very pleased to be working with Jeans for Genes again this year," said Greg Lynn, MD at Chapman Entertainment. "It is a very important charity that makes a real difference to children with genetic disorders. Fifi loves to wear her denim outfits, we hope she can encourage all British children to do the same on October 1st."

Laura Pattison, head of campaign, added: "Nurseries and parents with young children are key supporters of our charity, so we are delighted to have Fifi on board to promote Jeans for Genes Day 2010."

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