GIRLS MONTH: Fitzroy inks new deals for Secret Wings

Agents appointed in France, Brazil and The Philippines for UK brand.
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Fitzroy Media has revealed a number of new licensing agents for UK girls' brand Secret Wings in France, Brazil and The Philippines.

BLG - Brand Licensing Group of Sao Paulo - has been named as the agent in Brazil, and has already secured its first licensee for notebooks and stationery-related items with Sao Domingos.

Meanwhile, in The Philippines, Empire International Merchandising has signed up Asian Business Paper and Printing to produce similar product ranges.

And over in Paris, RMP Licensing has become the official agent for France, Belgium and additional French-speaking territories. It has already inked a multi-territory licence with Spain's Flexmetal, a producer of Mylar balloons for France, Italy, Spain and Portugal.

"Since its debut, Secret Wings has continued to be a strong performer in every category we've entered," said Fitzroy Media's CEO Hamp Hampton. "As we now prepare to launch product in these new territories, we're excited about working with our top notch licensing agents and we look forward to the reaction from our key demographic of young girls."


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