GIRLS MONTH: Fruit of the Loom signs up Angelina Ballerina - Licensing.biz

GIRLS MONTH: Fruit of the Loom signs up Angelina Ballerina

Character underwear featuring Hit property to launch in the US this spring.
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Hit Entertainment has signed up Fruit of the Loom to create a range of Angelina Ballerina underwear.

Designs will be based on the new CG television show and will launch in the US this spring.

The arrival of the packaged briefs follows a deal with Topsville, which Hit recently appointed as Angelina Ballerina's master apparel partner.

"Angelina Ballerina is a character that girls love, and we are pleased to partner with Hit to allow girls to connect with one of their favourite characters through licensed underwear," said Karen Sahetya, director of marketing at Fruit of the Loom.

Stacey Reiner, VP of licensing, US and Canada at Hit, added: "The Fruit of the Loom brand is renowned for high quality, and we're thrilled to partner with them to launch this category for Angelina Ballerina."

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