Hit Entertainment is launching a double-headed digital campaign for its Angelina Ballerina brand.
A new website has been unveiled, while a special iPhone application is already proving a success on Apple iTunes.
The site boasts new augmented reality technology including webcam games, personalisation, videos and sing-along music player.
Meanwhile, the iTunes app - Dress Up with Angelina Ballerina - charted in the top 50 for children in 15 territories including the US, UK and Australia within the first two weeks of its launch. The app was selected by Apple to be featured in the store's homepage and, on January 28th, it was the number one paid children's app in the US.
"We've created truly innovative and interactive experiences for Angelina Ballerina, whether they are on their PCs or in the car playing with a parent's iPhone," said Natasha Fishman, senior VP of global brand management and digital media at Hit. "The site and iPhone app extend the Angelina experience across digital platforms offering children great play value."