Iconix Brand Group has formed a joint venture with Madonna to launch a number of fashion brands worldwide.
The first collection will be aimed at juniors and will be launched in 200 Macy's stores and online in time for the back to school season.
The range was designed by the pop superstar and her daughter, Lourdes Leon, in collaboration with Iconix's in-house fashion department.
As part of the direct to retail licence agreement, Macy's will have the opportunity to launch additional brands in the future with the joint venture, MG Icon.
MG Icon will be 50 per cent owned by Iconix and 50 per cent by Madonna and her long-time manager, Guy Oseary. It has an exclusive licence and services agreement with the singer to use her name for apparel, footwear and other products.
"Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide," said Iconix chief executive, Neil Cole.