GIRLS MONTH: Ignition boosts fashion credentials - Licensing.biz

GIRLS MONTH: Ignition boosts fashion credentials

Agency eyeing stationery, greetings, publishing and apparel for new fashion brand, Izak.
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Ignition Licensing is to represent quirky fashion illustrator Izak Zenou in the UK.

Originally a fashion designer, turned illustrator, Zenou's artistic inspiration comes from stars including Audrey Hepburn and Toulouse Lautrec. His association with exclusive brands and high-end publications has enabled him to work with a wide range of clients for advertising, promotional materials and editorial content.

His international client case includes window dressing for La Samaritaine in Paris and, for the last ten years, Henri Bendel in New York.

His work has also been featured in fashion bibles such as Vogue and Elle, plus Marie Claire, Instyle and The New York Times.

In the US, licensed product is already available and includes stationery, accessories and apparel. The Far East is also a growth area.

Ignition will be looking at a number of categories initially including apparel and accessories, publishing, social stationery and greetings.

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