GIRLS MONTH: Lavish reveals Luv Me Buddies growth plans - Licensing.biz

GIRLS MONTH: Lavish reveals Luv Me Buddies growth plans

With agents in 70 territories, firm wants at least ten licensees in each by end of 2011.
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Lavish Rights launched the Luv Me Buddies brand from scratch in just 100 days last autumn, signing agents to cover 70 countries within that period. The idea itself was conceived at last year’s Kazachok show in Paris by the firm’s CEO Marc Todd and design director, Vicky Dudley, and just a few months after its official launch two key partners were on board: Commonwealth Toy and Gift (for plush in the US) and PlentyPlay (for construction toys in Europe).

It’s certainly been a whirlwind start for the property – which is primarily aimed at four to ten year olds, with baby apparel and plush now spinning off, plus a growing secondary market in the tween girls sector – and Lavish is looking to build momentum even further.

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