GIRLS MONTH: Marathon Media signs up for Bobbypin

DRi appoints firm as French merchandising and licensing agent for design-based property.
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Paris-based children's entertainment company Marathon Media has been appointed by DRi to manage all French licensing opportunities for Bobbypin.

Created by Jeffrey Fulvimari, Bobbypin is aimed at girls in their teens and early 20s. Already successfully licensed in Japan and across Europe, the brand has been an extensive stationery range for the last six years with Quo Vadis in France.

Bobbypin joins such other third party properties as The Saddle Club and The World of Eric Carle in Marathon Media's portfolio.

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