GIRLS MONTH: NVCP bolsters iCarly range

Firm signs deals across a variety of categories for the live action girls? show.
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Lightbody Celebration Cakes is currently rolling out product in major UK supermarkets following a launch at Asda. The deal runs until mid-2012.

Lunchware from DNC will also hit Asda and other retailers this spring.

iCarly is also part of two major multi-property deals. It has been added to an existing deal with Ravensburger for puzzles, which runs until the end of this year.

Secondly, the brand is part of a deal with Amscan for foil balloons that also includes Dora the Explorer, Wonder Pets, SpongeBob SquarePants and Ni-Hao Kai Lan. This deal runs until mid-2011.

Meanwhile, in France has signed a deal with Compagnie Européenne des Parfums for Dora the Explorer branded bath time products including shower gel and shampoo.

The deal, which runs until the end of 2011, is aimed at girls aged two to six and will sell through mass market retailers.

Finally, in Germany, NVCP has signed a deal renewal with Tex-Ass for SpongeBob SquarePants boxer shorts. Product will roll-out in July. The boxers show scenes from episodes and will be available throughout Austria, Germany and Switzerland.


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