Parthenon Entertainment has appointed Flair as its latest licensee in the In My Pocket programme.
The company will be producing a range of creative play products across all three In My Pocket brands including Puppy, Jungle and Pony In My Pocket.
The licence covers the following: Magazine Maker, Shaker Maker, Jigsaw Book, Stencil Craft and Sticker Scratcherz.
"We have appointed Flair because its range of creative products is perfectly suited to the In My Pocket target audience," said Caroline Mickler, brand and licensing consultant for Parthenon. "As one of the leading toy manufacturers in the UK, the appointment further strengthens our plans for the brand moving forward."
Perminder Mann, licensing and international sales manager at Flair, added: "As one of the fastest growing properties in 2008, In My Pocket has a very impressive brand history.
"The visual appeal and strong retail presence of this collectable brand lends itself brilliantly to our award winning range of creative play products."