GIRLS MONTH: Rainbow inks new deals for PopPixie

Fashion licensees lead line-up of new partners in Europe for property.
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Rainbow Spa has been busy inking further licensing deals for its fast growing girls' brand, PopPixie.

In Italy, where the brand has had a strong following since its debut on Winx Club in 2007, the apparel category is leading the way. Marini Silvano (caps), Moda Bimbo (bags and fashion accessories) and Effegi Style (shoes) will cover the market.

The trio join eixisting licensees such as Mirtillo (apparel, Italy), Carel (apparel, France) and Leomil (shoes, Europe (excluding Italy, apparel, Central Europe) in the fashion category.

Other new deals include World Cart paper pocket handkerchiefs and Paben key rings, figurines and alarm clocks in Italy; Cimpa underwear, nightwear and socks in Turkey; Prime food decoration and Isotoner antislip socks in France and FSE; Jose Juan Albero Puerto towels in Spain; and SAB towels, bedding and curtains in Turkey.

Master toy licensee Bandai also continues to support the PopPixie brand - in Italy is has sold 12 million Ferrero eggs and had the number one fashion doll.

TV ratings also remain strong for the property.


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