GIRLS MONTH: Rainbow ramps up publishing deals for PopPixie and Winx

New European agreements further strengthen hit girls' properties.
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Rainbow S.p.A has sealed a number of new publishing deals for its PopPixie and Winx Club brands.

Winx Club is building up a strong programme throughout Europe and Russia. In Spain, Medialive has the licence for books, while Panini continues to distribute the monthly magazine. In Norway, Schibsted Forlage has picked up the book rights, with more than ten titles to be launched each year.

In Germany, Blue Ocean has renewed its magazine licence, while in Russia, CIS and Turkey, AST has won the Russian magazine rights and GIPTA has secured a stationery deal.

Finally, in Turkey, ALFA Publishing will distribute Winx books under its Artemis brand, while Aventura will distribute the Winx magazine.

Moving on to PopPixie, and Rusconi Gruppo Editoriale is on board for novels and activity books; and in France, Hachette has the book licence and will launch 24 titles this year. In Spain and Portugal, a PopPixie volume will be launched by Editorial Planeta and Edicoes ASA respectively. Turkish partners ALFA Publishing and Aventura have books and magazines.


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