GIRLS MONTH: Rebecca Bonbon heads to China -

GIRLS MONTH: Rebecca Bonbon heads to China

FremantleMedia Enterprises adds territory to its remit for design brand.
Publish date:
1_184_6402_FME, Rebecca Bonbon, small.jpg

FremantleMedia Enterprises has bolstered its global exclusive rights ownership of the Rebecca Bonbon brand, having added China to its remit.

FME has appointed Promotional Partners Worldwide to act as the official master licensee for the Crown Creative brand in the region for a three-year term.

The two firms will now work together to develop a consumer product drive in the territory. PPW will be focusing on deals in the apparel, accessories, jewellery, timepiece, mobile and computer accessories, stationery, gifts, home décor and confectionery markets.

Across EMEA, Rebecca Bonbon has 25 licensees including Alpa, The Leomil Group and French retailer MOA.

In the US, FME has an exclusive retail deal with Sears, with Kids Headquarters acting as the master licensee. Meanwhile, in Japan, Rebecca Bonbon has 50 licensees.

"We are delighted to be working with FME to bring Rebecca Bonbon to teen girls and young ladies across China," said Ivan Chan, president of PPW. "This is an extremely exciting time for us. We have established extensive strategy and look forward to making Rebecca Bonbon as another fashionable and trendy icon in China."


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.