One of the most diverse - not to mention competitive - sectors of the market, success in the girls category is a highly sought after prize.
Get the right property, at the right time, and you could have a major hit on your hands.
Here, Licensing.biz highlights just some of the properties currently creating a stir. From pre-school favourites like Angelina Ballerina and Fifi and the Flowertots, through to teen hits like iCarly and Scarlett & Crimson to those brands which also attract a more adult audience, like Hello Kitty.
Classics - like Care Bears, Strawberry Shortcake and Barbie - are also covered, as well as newcomers such as Ladies of Springfield and Moxie Girlz.
Click here to read the full sector guide.