GIRLS MONTH: SECTOR GUIDE SPECIAL 2010 - Licensing.biz

GIRLS MONTH: SECTOR GUIDE SPECIAL 2010

The hot properties for pre-school, teen, tween and adult females.
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20th Century Fox

Ladies of Springfield
Originally launched at Brand Licensing Europe in 2008, the LOS drive began with the focus on Lisa, Marge and Maggie Simpson - as well as the other key female characters such as Patty and Selma.
The first wave of product was in the apparel sector, with key partners including Bershka, Primark, Bhs, Tesco, George and Next. The programme will continue to roll out into stationery, soft furnishings and housewares.
In 2011, Fox is aiming to make Marge the ambassador for Mother's Day, as well as driving opportunities for seasonal event POS for Valentine's and Christmas.
Products are also being developed in the healthcare, beauty and jewellery sectors.

American Greetings

Care Bears
With over $2.6 billion in global sales bridging all categories and key retailers since 2002, the Care Bears is one of the most recognised licensed girls properties around.
The Care Bears brand is represented by CPLG in the UK, Spain, Portugal, Italy, Benelux, Germany and France.
Global broadcasters in key territories include France 5 and PIWI in France, Cartoon Network in the UK, Italy, Asia, Australia, New Zealand and Germany, Disney in Spain and Latin America, Mediaset/Italia Uno in Italy and Kika in Germany. Home video partners include Studio Canal (France), Magna Home Entertainment (Aus/NZ), Modern Times (Greece) and Mirax (Hungary).
In terms of licensing, international apparel partners Oysho Espana, Fashion UK, Branded Clothing International and Trademark continue to support the brand with a solid roster of product across Europe.
The programme has also grown in Asia, prompting the introduction of Sweet Sakura Bear, which is available exclusively in Japan this year. Local agents Mindworks (Japan) and Medialink (rest of Asia) are also aiming to grow the brand further.
American Greetings has also appointed new agents in Italy (Starbright), South Africa (Just Imagine Consulting) and Nordic (Alicom).

Strawberry Shortcake
2010 is set to be a big year for Strawberry Shortcake, as the brand celebrates its 30th anniversary. CPLG continues to work with American Greetings as the global licensing agent for the property and has worked hard on continuing to build up its profile.
Global master toy licensee Hasbro launched a line of scented product earlier this year, all reflecting Strawberry Shortcake's contemporary new look. As well as being scented, the packaging has been given a fresh look, while TV advertised lines for spring/summer include Fresh Fashions Boutique play-set and the Splashin' Petal Pool play-set. The firm is also planning an extensive autumn/winter TV campaign on a number of new lines.
A network of 14 official global websites featuring games, videos, downloads and shops have now been launched, while May will see the new CGI series airing on Cartoon Network. The original series will continue to run on Tiny Pops, with specials aired on GMTV during the school holidays.

BBC Worldwide

Charlie and Lola
The award winning Charlie & Lola is currently airing in 37 countries worldwide and is based on the books by Lauren Child. Over one million DVDs have been sold worldwide, with the books being translated into 18 languages, resulting in the sale of over three million units.
Earlier this year, BBCW signed a deal with Cohen & Wilks to develop a line of coats and jackets. The items, designed for Mothercare and Sainbury’s TU, are expected to hit shelves for autumn/winter. Elsewhere within the apparel sector, a DTR partnership with Marks & Spencer continues to deliver strong results. The range, which launched in 2007, has been extended to include daywear, nightwear, footwear, hosiery and accessories.

Strictly Come Dancing

2010 is shaping up to be a strong year for SCD, both as an international show and as a licensed brand. Seven years after its initial launch, the format has been sold to over 30 local markets – including recent sales to Greece and Albania - and racked up broadcasts in over 70 countries across the globe.
Vivid Imaginations will be creating an interactive SCD ‘learn to dance and perform’ product. As well as dress-up elements and scoring boards, the set also includes an instructional DVD lead by SCD favourites Darren Bennett and Lilia Kopylova. The product will retail at around £25 and will hit shelves in July.
In addition, BBCW has inked a deal with George Street to produce a range of SCD party dresses. Developed and inspired by the look of the show, the dresses are aimed at three to 13 year-old girls, with George Street looking to focus on High Street retailers as well as dance stores and schools. Lines will retail between £35 and £60 with the launch due in September to coincide with the new series in the UK.

Chapman Entertainment

Fifi and the Flowertots
Celebrating its fifth birthday this year, Fifi has (excuse the pun) blossomed into one of the top pre-school shows on air in the UK.
The character will again take on the role of pre-school ambassador for Jeans for Genes Day on October 1st to help raise funds for vital care and support for children and families affected by genetic disorders, as well as research into the causes and cures of these conditions.
New licensing deals have recently been revealed with Peter Haddock Publishing. The agreement includes stickers, scrap pads, scribble books, bath books and magnets among other items. Additionally, The Make-Up Factory has unveiled a new product category for Fifi and Chapman including first aid and accessories.

Chorion

Olivia
The 3D animated show based on the award winning book series by Ian Falconer has enjoyed a strong launch on Nickelodeon (US), Treehouse (CN), Five (UK), ABC (Australia) and TF1 (France). Indeed, the show had aired on over 120 broadcasters around the world by the end of 2009.
In terms of licensing, consumer products will begin to roll out in the autumn in the US and in Europe from 2011. First up will be toys (Spin Master), DVDs (Nickelodeon Home Video in the US and Sony Home Entertainment for ROW) and TV tie in books (Simon & Schuster).

Flower Fairies
The first Flower Fairies book – Flower Fairies of the Spring – was published in 1923, with the brand now boasting licensing programmes in Australia, Japan, Europe, the Middle East and the US.
In the UK, the Dance Like the Flower Fairies DVD (aimed at four to seven year olds) reached the top 20 last September, while there are also ranges of melamine, bedroom furniture, toys and stationery. Apparel launched across Topshop stores in February, with an enhanced range due to appear from May. Meanwhile, in Japan, a high-end range of tees are available in FORSTE stores. More adult lines include gifting, stationery, collectibles, homewares and crafting.

Coolabi

Scarlett & Crimson
Co-owned by Coolabi and creator Ged Backland, the S&C brand has shown growing appeal among teen and tween girls.
Last year, beauty industry icons Ruby Hammer and Millie Kendall created a range of cosmetics for the gifting season, retailing exclusively in Boots. A new line is due to be introduced later on this year.
New make up ranges will also be part of the brand's 2010 plans, with an announcement for everyday make up lines for the UK and US due shortly. US apparel manufacturer, Awake (Jem), was appointed master apparel licensee for the North American market (negotiated by Lisa Marks Associates). In addition, there are a number of key categories at various stages of development in both territories including perfume, bath and body, gifting and accessories, stationery and apparel.
Finally, there is a 16-book publishing deal in place with Simon & Schuster in the UK and US.

CopCorp Licensing

Barcode Kitties
Created by Japan’s Seikodo Corporation, this group of kittens with barcode whiskers includes Pitter & Patter, Bathsheba, Marilyn, Tacky and Ophelia among others.
The original style guide – including the characters, backgrounds, borders and other design elements – is now complemented by a special style guide supplement featuring seasonal artwork (Christmas, back to school, Valentine’s, summer and sports). In addition, Barcode Kitties children’s books are currently in development.
The licensing programme includes partners in Japan, China, the US, Latin America, France, Spain, Portugal, Germany, Austria, Switzerland, Russia, Poland, Turkey and the Middle East across a wide range of categories. Additional licensees are being sought in each of these, as well as Italy, the Nordics, Eastern Europe, India, South East Asia and Greater China among others.

Jim Benton’s It’s Happy Bunny
The licensing drive for the property is celebrating its tenth anniversary this year, having exceeded almost three quarters of a billion dollars in retail sales worldwide since 2000. A special birthday event is being planned for the summer.
As well as a solid collection of books, there is also animation, online video games and iPhone applications for the property. The brand is also a five-time LIMA Award winner, while there are opportunities still available across the likes of apparel, accessories, housewares, décor, food and beverage, toys and games.

Pink Cookie Design
The lifestyle fashion brand aimed at teens and women in their early 20s was first launched in the US less than three years ago. It now enjoys distribution in Canada, Mexico, Central America, Colombia, Chile, Peru, Brazil, France, Belgium, the Netherlands, Luxembourg, Germany, Austria, Switzerland, the UK (through DRi Licensing), Portugal, Italy, Turkey and Australia.
Licensing agents have also been appointed recently for Japan, Israel, Greece and much of the Middle East and North Africa. Product lines include accessories, bags, lunch boxes, luggage, t-shirts, belts, sleepwear, sunglasses, stationery, fragrance and gifting among others.

CPLG

Bobby Jack
CPLG is the exclusive global licensing agent for this fashion brand, which is aimed at tween girls. Since its launch in 2002, the property has achieved over $300 million in retail sales, all on word of mouth alone. Lines available include apparel, accessories and room décor in the US. CPLG is currently creating a licensing programme to introduce Bobby Jack to other markets, while also growing the US business into new product categories. The firm is eyeing up HBA, fashion accessories, stationery, party goods, games and publishing.

Varsity
Varsity is the global leader in cheerleading apparel, instruction and competition, with CPLG looking to help launch branded merchandise and entertainment from this year.
The programme will initially target girls aged 13 to 18 with a performance-inspired lifestyle fashion brand, with lines including apparel, accessories, health, beauty and fitness aids. Entertainment wise, Cookie Jar is looking to develop a cheerleading-based live action series for teens.

Disney Consumer Products

Disney Princess
2010 marks the tenth anniversary of the brand, which now accounts for more than $4 billion in retail sales globally and is the number one girls property in the UK (Source: FY 2009, NPD Value).
February saw the launch of the first all-new Princess movie in over 19 years, with product for The Princess and the Frog performing beyond expectations: Mattel’s dolls and Vivid’s plush are driving demand.
The next release will be a re-imagining of the Brothers Grimm fairytale, Rapunzel. Tangled will launch in 3D in the UK on December 17th, with classic Rapunzel product in stores from as early as August. Partners include Mattel, Jakks, Zapf, Rubie’s, Christy’s and Ravensburger among others.
Finally, Beauty and the Beast will re-release on DVD and Blu-ray this autumn. Belle is currently the UK’s second most popular Princess.

Disney Fairies
Tinker Bell and the Great Fairy Rescue is the third film in the series and is due for release this autumn.
Disney recently announced a nationwide competition in conjunction with Argos to give one lucky winner the opportunity to be the voice of a fairy character in the forthcoming movie. The winner’s voice will appear alongside Lucy Liu, Michael Sheen and Raven Symone.
Licensees for Disney Fairies include Flair (dolls and play-sets), Jakks (role play) and HTI (outdoor).

DRi Licensing

Pink Cookie
DRi has lined up a host of licensed product for the CopCorp property in the UK.
Corsair’s Pink Cookie fragrances and body sprays, which went into Boots and The Perfume Shop in January, are performing well. With 65 skus in development, the bath and body line will hit the High Street later in the year. The launch range will feature the property’s animal prints, tattoo graphics and skull and crossbones branding, although Corsair will evolve the line going forward with new and relevant design styles.
Gift partner Peers Hardy is teaming with Argos for the launch of a number of different items. Watches and jewellery will be a major focus, while there will also be girlie gifts such as cushions, mugs, hot water bottle covers and waste paper bins. Benchmark Brands also launched its bags in Argos this spring, with new lines due in autumn.

E1 Entertainment

Peppa Pig
The brand has been around for six years now, with 2009 proving a very successful year for the Astley Baker Davies co-production. According to NPD data, Peppa Pig was the number four overall licensed property and number one pre-school property for girls, in addition to generating incremental sales from its boys programmes.
The brand’s appeal shows no signing of slowing either – DVD sales have surpassed three million units in the UK, with a new release – Peppa Pig: The Fire Engine – due at the end of this month. New episodes are currently in development which will bring the total number to 209 by 2012.
With 55 licensing partners in the UK there are new products launching pretty much constantly. Book sales are in excess of two million copies in the UK, while the first stage show is touring nationwide at over 60 venues throughout 2010. A new Nintendo DS game is pencilled in for Easter, with sales of the previous title over 200,000 in the UK.
Peppa merchandise is also building momentum internationally as the show is broadcast in over 180 global territories; both France and Australia have launched successful programmes.
A number of high profile tie ups with charities – including the 4Children campaign – and FMCG partners – Muller Little Stars for example – have also taken place.

Ben & Holly’s Little Kingdom
Launched in April 2009, Ben & Holly has already made an impact on Nick Jr, where it is currently the number two highest rating show. From this April, the show will also be airing on Five’s Milkshake block. Internationally, it is broadcast to 68 countries worldwide, with DVDs planned for release by Universal Home Entertainment in multiple territories.
There are currently 18 licensees on board, with E1 recently welcoming Wesco, Trademark Collections, MV Sports, Gemma International and Rudolph Stein. The brand is gearing up for a mass retail roll out in July when the full licensed product range will be hitting stores. This will be backed with above and below the line marketing support from E1 and various licensing partners. The firm is now seeking further phase two partners for a spring/summer 2011 launch.

Edebé

Catalina Estrada
The Colombian born artist has developed exclusive collections and ad campaigns for high profile brands including Sony BMG, Nike, Levi’s, Camper, Microsoft, Coca Cola, Paul Smith and San Miguel among others.
In licensing terms, she is represented worldwide by Edebé, which has already struck a number of deals. Stationery Team (stationery and accessories) and Educa (art puzzles for adults) are on board, with a large global retailer due to launch a summer collection soon. Estrada’s art is also ideal for apparel, home textiles, household and décor, with two firms planning to launch textile collections in Europe in 2011.
Edebé is also aiming to expand the brand into Latin America next year.

Charuca
Charuca is a Spanish illustrator and designer for which Edebé is the master licensing agent worldwide.
It has appointed a number of agents to manage the property in different territories, as well as several licensing deals. Partners signed up to date include Enri (stationery and back to school); Karactermanias (bags and accessories); Ditexmed (kids wear); Play by Play (plush/gift); Fix Design (apparel/accessories) and Comansi (figurines/mobile phone charms) among others.

FremantleMedia Enterprises

Rebecca Bonbon
The latest design property from the creator of Hello Kitty, Yuko Shimizu, Rebecca Bonbon was picked up by FME in 2008. Since then it has secured a number of deals across multiple territories, including Alpa (which will be producing over 60,000 branded products); US firm Townley Cosmetics; Trend Import; major US apparel company Kids Headquarters; UK stationery specialist Blueprint; and direct to retail French firm MOA.

H20: Just Add Water
FME acquired the rights to the brand from ZDF Enterprises for Eastern, Central and Southern Europe, including Russia. In Poland, apparel partner E Plus M is producing kids t-shirts, underwear, bathrobes, blouses, pyjamas, night dresses, bathing suits, jackets, dresses and skirts from spring/summer 2010. Meanwhile, back to school licensee Class Investment is launching a range in Auchan and Metro Group in April.
Hungarian firm M&C Toys and Lizzy Cards are also developing a back to school range, while stationery partner Argus is expanding its portfolio with new product being unveiled at Paperworld in Frankfurt this year.

Australia’s Next Top Model
Broadcast on Fox 8 and hosted by supermodel Sarah Murdoch, ANTM has gone down a storm in Australia.
FME is the third party representative for all CBS Consumer Products brands in Asia Pacific, including local Next Top Model productions such as ANTM and New Zealand’s Next Top Model. FME will be targeting categories such as girl’s and women’s apparel, fashion accessories, intimates, cosmetics, jewellery and stationery.

Beastly
Described as ‘an edgy teen romance’, Beastly is expected to roll out in cinemas in September and is being represented by FME in Asia Pacific.
The firm is looking at categories including skincare, personal hygiene, cosmetics, grocery, confectionary and mobile, while there should also be opportunities in apparel, accessories, jewellery and stationery.

Hit Entertainment

Angelina Ballerina

New product lines are due to launch from the autumn, while the CGI animated series now airs on major broadcast platforms in the UK, Ireland, US, Canada, Australia and France. It is slated to debut in more than 30 more countries in early 2010.
Kennedy unveiled a standalone monthly Angelina magazine to tie in with the 3GI look in February, while in the autumn Ladybird/Penguin will publish four CGI tie in books. An interactive website and iPhone applications are also available in the UK and US.

Rainbow Magic
The publishing property has shifted over 20 million books worldwide, with 15 million of these in the UK alone with master publishing partner Orchard Books.
Return to Rainspell Island, a 60-minute animation special, will be released on DVD on May 24th, following its cinema debut on May 8th.

Ignition Licensing

The Pet Poets Club
Launched in 2006 as an internet driven property, the Pet Poets Club library holds hundreds of photographic images and background prints and icons and over 800 poems.
Product to date includes Holland Publishing/Little Star Creations which has recently published a range of nine social expression gift books; girls comic Pink Magazine regularly features the brand, adapted for a younger audience; Only 4U has launched a new gift mug for Clinton Cards depicting The Dogfather; and Itsyourstory.com has signed up to produce online print on demand photo books.
In addition, Silverknit enjoyed success with its underwear sets for New Look’s 915 line and has received interest from other High Street retailers for other apparel lines, such as pyjamas for Tammy within Bhs stores.
The Greetings Factory now has selections in both Waitrose and Tesco for its line of cards from June, www.funkypigeon.co.uk will launch its new set of e-greetings cards over the next few weeks, while Danilo is in the process of presenting its latest calendar to retailers.

Juicy Lucy Designs
Celebrating its 12th birthday this year, Juicy Lucy Designs is looking to grow its presence on the High Street even further. The licensing programme is now in its third year, and one of the key growth areas is the apparel category.
Poetic Gem is the partner for daywear, underwear and nightwear and has secured listings in Asda George's G21 department for t-shirts and Knickerbox's new spring/summer catalogue for a range of cheeky nightwear.
The brand has also been introducing new product ranges in independent and High Street stores, including pocket accessories, keyrings, badges and chocolate bars. The chocolate, which depicts the same sentiments as the greetings cards, have proved popular in Topshop and River Island.
Also picking up on the love theme for Valentine's Day, Ravette Publishing launched its new love gift book - I Really Love You - into WH Smith, Waterstones and gift book outlets.
On the embroidery and crafting side, Cotton Crosses has recently rolled out a line of cross stitch kits designed to celebrate various events including getting married and moving house.
CTI Balloons has also joined the Juicy Lucy licensing programme, with a line of celebration balloons for the UK and US planned, while Greencore Cakes will launch a celebration cake through Asda from mid April.

The Saddle Club
The horse-based book brand – described as Home & Away meets High School Musical on horseback – is now in its third series.
Co-produced by Crawford Productions and Protocol Entertainment, the show premiered in 2006 on the ABC Network in Australia, YTV in Canada, Discovery Kids in the US and Gulli in France. It has been airing in the UK on satellite channel Pop Girl since spring 2008.
New master toy licensee, Treasure Trove unveiled a range of Breyer models at London Toy Fair and Redan Publishing has been appointed to publish Saddle Club material in Sparkle World. Other UK partners include E1 (DVD), Random House (original novels) and Koch Media (Nintendo DS game).

Kiwi and Pear

Created by American artist and designer Joyce Wan, the monkey characters, Kiwi and Pear travel and explore the world, 'spreading love, friendship and happiness'.
The hugging image was one of Wan's first designs and is featured on a current range of greeting cards and gifts.
Wan's studio, Wanart, was established in 2003 and has been inspired by Asian culture. Her style combines cute imagery with bold, clean lines and bright, fresh colours.
The greetings cards and Click magnets have been selected by Paperchase, with Ignition currently in negotiations with new partners to develop a line of Kiwi and Pear gifts, stationery, apparel, posters, confectionery and housewares, targeted at tween/teens through to 25 year-olds.

MBR Europe

Dottie Day Dreams
Designed by character designer Geri Livingston – who has worked with firms including Mattel, Hasbro, Pedigree, Tomy, Vivid, Character Options, HarperCollins and Toys R Us – Dottie Day Dreams is described as a brand for girls of ages who like to experiment with their own individuality and style.
Available for licensing worldwide, a comprehensive style guide for 2010 is in place, with some merchandise hitting the UK and US later this year. S website is also currently under development. Product categories include apparel, accessories, gifts, stationery, publishing and homewares.

MGA Entertainment

Moxie Girlz
Represented by The Licensing Company, Moxie Girlz is the new fashion doll line from MGA. Core characters are Lexa, Avery, Sophina and Bria and, as well as the line of dolls, there is a selection of other product available.
This includes electronics such as a laptop, Art-titude RC vehicle and Jammaz Guitar, plus games such as Air Brush Gallery, Jammaz House, a sleepover kit and a fashion design kit among other products.

Nickelodeon

Dora the Explorer
The popular pre-school character is celebrating its tenth anniversary this year. Having launched in the US in 2000, Dora is now broadcast in 140 countries and translated into 33 languages worldwide.
The theme of the birthday celebrations is ‘Explorers Wanted’. In the UK, the focus of the activity will come from all areas of the Nickelodeon business including the channel itself, online, in-store, off air events, PR and marketing initiatives.
From a channel perspective, themed weeks of Dora activity have been planned across the year including three on-air specials. There will also be new competitions and events inviting children to join in and explore with Dora. New content will also be available online throughout the year, there will be significant exposure in-store through special treasure hunts, while the character will also feature heavily in a Nickelodeon retail mall your planned for later this year.
A new style guide to support Explorers Wanted has been created, with a number of licensees refreshing their ranges. New products have been developed with all key partners including Fisher-Price, VTech, Simon & Schuster, Aykroyds and Smith and Brooks.

iCarly
The live action comedy is targeted at the tween market and is the first TV show to feature user generated content. Themes around empowerment, digital communication and being original are key to the show.
Since its premier in the UK in 2008, iCarly has remained Nickelodeon’s number one rating series throughout 2008 and 2009. NVCP is looking to build on this in 2010, and the show is already off to a good start, with the ‘iThink they kissed’ premier seeing the highest ratings for any kids channel this year, with a 22 per cent share of the available viewing audience (more than double that of its nearest competition).
There are 28 licensees currently developing ranges in categories including toys, games, clothing, footware, bedding, consumer electronics and gaming accessories. The ranges will have their first full year at retail this year, with early indications being positive – Tesco, for example, saw a 30 per cent uplift on iCarly toy sales across the February half-term period. Press campaigns are due to run in May and October highlighting key consumer products.

Performance Brands

Punky Fish
The English street designer label has seen its popularity expand outside of its own retail outlets to include a network of dealers across the UK and Europe. On average there are about 300 small shops and a few large chain stores.
As well as the clothing line, the brand also encompasses watches, mobile phones, jewellery and footwear. The store franchise programme also continues to grow, with international outlets in the Middle East, Eastern Europe and China. Punky Fish is currently seeking more partners for new categories.

Irregular Choice

The characteristic footwear brand is to set to grow this year with new shops opening in Brighton and Tel Aviv, to add to the five concessions opened in David Jones stores in Australia.
The brand is also looking to launch a specialist shoe care range aimed at women later this year, while it is also interested in talking to potential partners to expand into watches, eyewear, jewellery, stationery, gifting and clothing.

Plus Licens

MoshiMoshiKawaii

This collectible brand is enormous – there are 250 characters to choose from and the line keeps growing.
MMK is a newer developed version of the Japanese property, Usacolle Friends, repackaged by Plus Licens for the international market. Originally a stationery and gift property, it has grown into a successful publishing brand through storybooks, gift and activity books.
There are three main titles, originally published by Gakken in Japan – Where is Strawberry Moshi?, Where is Strawberry Princess Moshi? And Where is Strawberry Mermaid Moshi? – with more titles being developed by MMK’s publishing partners. These include Les Livres du Dragon D’Or in France and Walker Books and Candlewick Press, which are launching the books in the UK, Australia, New Zealand and the US in the autumn.
Merchandising partners include Tennesse for back to school in France, Backemarks for stationery in Scandinavia and Sweet for chocolate eggs across Europe.

Rainbow SpA

Winx Club
One of the most successful properties aimed at four to 12 year-old girls, Winx Club boasts over 600 global licensees, with its consumer products have generated $2.5 billion in sales to date.
The portfolio consists of four animated TV series, with a fifth coming soon; two full-length feature films; two musical shows; fashion themed dolls; magazines; Panini sticker albums; DVDs; video games and an MMO due in September across Europe.
Winx Club maintained its top position in the back to school sector 2009 in terms of units and value in Italy, while it is also the number one girls licence in Russia, where it has been on air on CTC TV since 2008.

Maya Fox
Coming from the creator of Winx (Iginio Straffi) and the former director of Cosmopolitan Italy (Silvia Brena), Maya Fox is a new fashion property with a specific focus on the 13-17 age range.
The main character is a 17 year-old girl living in London, who has the ability to speak to the dead. The brand began life as a novel, printed in Italy by Mondadori and due to be published in Europe soon. There are three other novels, too. Maya Fox also exists as a monthly magazine which launched in Italy last April. It sells around 70-80,000 copies each month and is due to be presented to international publishers shortly.

PopPixie
The concept for PopPixie come from the characters introduced in the second series of Winx Club. Ratings went up dramatically when the Pixies appeared in the show, with sales of merchandise also rocketing: in 2007, the 11cm Pixie Doll was the number one best selling fashion themed doll and the number two best selling girls BTS property in Italy, after Winx. Ferrero Rocher has also sold six million PopPixie kinder eggs in the last two years.
A TV series is currently being created, while the magazine already shifts 60,000 copies in Italy each month and another 100,000 per month in Russia. Bandai is now on board as master toy partner, while the brand will also be developed into publishing.

RDF Rights

Dani’s House/Being Human

RDF is actively seeking licensees for the tween live action comedy series Dani’s House, and comedy drama show Being Human.
Both series are currently enjoying international TV success, having been sold to a number of territories. Dani’s House airs in Spain, Italy, Poland and Australia among others, while Being Human – which has recently been commissioned for a third series – has been acquired by more than 20 broadcasters worldwide.
“We are excited to be working with two strong brands and look forward to launching a range of products in 2011,” says Maria Sze, brand director at RDF Rights.

Santoro


Gorjuss

The merchandising drive for Gorjuss is being spearheaded by greeting cards, stationery, fashion bags, gifts and accessories. First appointed licensing partners include The Crafthouse Press, which has just launched 3D decoupage card making kits and topper sheets in the UK, plus French licensee Pictura SARL, which is rolling out postcards and dated products this summer.
Other products already available include fine art prints and skins for customising laptops, MP3 players and mobile phones. Discussions are also underway in publishing, girls’ apparel, jewellery, gifts and collectables.

Tutti Cuti
Launched in the UK in 2003 in high-end fashion stores including Harrods and Selfridges, Tutti Cuti now boasts a strong presence at retail. Products are currently available in over 50 countries including Australia, Brazil, Greece, Israel, Mexico, Poland, Scandinavia, Turkey, UAE and the UK.
For the third successive year in 2009, Tutti Cuti formed a key part of Boots’ winter gift range for ladies and teens, with a seven-line exclusive range of Bloomin’ Cute toiletries, cosmetics and gifts.
In addition, Santoro recently launched its own Tutti Cuti Bloomin’ Cute collection of fabric fashion accessories and stationery, while a raft of licensees are working on a wide selection of product.
Recent new signings include Aykroyd and Sons and TDP Textiles for ladies and girls nightwear and underwear.

Candyblush

The sugary sweet brand already boasts a line of greetings cards, plus apparel from Attire Clothing, which is sold through Debenhams’ international stores. A new collection is in development for launch in autumn/winter 2010.
Golden Bear will be launching toys later on this year, following a successful preview at London Toy Fair and in Nuremberg. The line will include plush, colour-in rag dolls, paint-your-own money banks and make your own greetings cards.
Craft-related Candyblush features will be run by Women’s Weekly including knitting patterns for favourite characters. Santoro is also in discussions regarding further craft and make-and-do lines, bags, accessories, umbrellas and publishing.

Sanrio

Hello Kitty
2010 will see Hello Kitty launch across a number of new categories including Conair’s range of electrical haircare (including mini straighteners). Already available in Argos, the line will launch into other retailers from autumn/winter.
Cosmetic bags and hair accessories will arrive in Boots from mid-March, while Marks & Spencer is continuing to grow its Hello Kitty London range, expanding into homewares and beauty products. The Fashion Lab young adult fashion range will also be launching into stores from April.
This year Sanrio is celebrating its 50th anniversary, so be on the look out for special limited edition merchandise from September onwards, including Goldgenie’s line of customised iPod Nanos and Shuffles.
In addition, Fluid World has also begun licensing on some of the other key Sanrio character brands including My Melody, Chococat, Badyz Maru, Kuomi and Keroppi, with product launching from spring/summer 2011.

Sesame Workshop

Abby Cadabby
Elmo’s best friend and a part of the Sesame Street gang since 2006, Abby Cadabby is all about problem solving.
There’s a solid merchandise programme: feature plush is available from Fisher-Price; Gund has basic plush; Ferry Morse has gardening kits; there’s party goods and greetings cards from American Greetings; balloons from Anagram; colouring books from Bendon Publishing; storybooks from Dalmation Press; board books from Random House; novelty books from Reader’s Digest Children’s Publishing; and activity books from Dover Publications.
The character now has her own CGI segment on Sesame Street – Abby’s Flying Fairy School – and appears regularly at Sesame theme park, Sesame Place, and Sesame Street Live. Abby and Elmo will also be flying to Australia in July to help promote the brand’s 40th anniversary, making special appearances in Sydney, Melbourne and the Gold Coast.

Start Licensing


Bang on the Door

20 years on, and the founders of BOTD – Karen Duncan and Samantha Stringle – are still developing new designs and providing a design support service for licensees.
The latest development, Fabric Animals, has already established itself at retail. Blueprint Collections successfully launched a line of stationery at WH Smith last year, with other licensees including Primary Teaching Services and The License Factory, which has been appointed for toiletries, make-up, umbrellas and bathroom accessories.
Other new partners include H Grossman for skates, scooters and skateboards; Yoowhoo for print on demand wallpaper, party banners and invitations; Paper Projects for stickers; and Portico for calendars. The newcomers join existing partners such as Hallmark, The Company Called If, Little Star Creations, Mothercare and Mindscape.
The business has also expanded internationally, with BOTD exhibiting at the Hong Kong Licensing Show in January and also planning to have a stand at Licensing International Expo.

Tony Fernandes

Already a success on stationery across the globe, Fernandes is looking to give his Milly – Think Pink and Mayfly Mischiefs brands a boost into other categories.
Milly is described as a ‘classic looking foxy chick’ and is being touted for gifts, fashion, accessories, stationary, animation, figurines and ceramics. Mayfly Mischiefs, meanwhile, already has a textile line in the US from a leading design house, as well as stationery and figurine designs.

Warner Bros Consumer Products

Pucca
Warner Bros Consumer Products' plans for the popular Pucca character are starting to build across the EMEA region. Since acquiring the third party representation rights to the brand from Vooz in 2009, WBCP teams across the region have significantly progressed the licensing programme for Pucca.
Playing upon the ten year old character's love affair with Garu, WBCP France and Italy organised a Valentine's Day promotion where flowers and Pucca press packs were sent to key journalists.
A programme of advertising, dedicated trade supplements, trade show and editorial activity is supprting this initial activity and will be extended to include Spain and Germany.
On the consumer side, a full-page Pucca ad has been published in Italian Vanity Fair, while leading glossy Ragazza will be running further ads this summer. WBCP Spain has agreed a deal with Ragazza and Bravo Magazines for print and online executions later this year.
The Spanish team also worked with Warner Bros theatrical on cross promotional activity around the release of Valentine's Day. WBCP France will be following suit and organising joint activity when the film hits DVD in the summer.
Less established markets for Pucca, such as the UK, are under taking a period of intensive consumer research that will determine the long-term marketing strategy for the brand. Agent markets are now starting to roll out, with ELC launching Pucca at the recent Brand Licensing CEE show.

Tweety
The popularity of the trend-driven character brand continues to grow among tweens, teens and young women across Europe. There have been several partnerships and projects involving Tweety in European territories recently that have further increased awareness.
In France, celebrity Cathy Guetta has partnered with WBCP to create 'Tweety by Cathy Guetta', an exclusive line of Tweety-inspired fashion apparel and accessories targeting 15 to 24 year-olds. France also collaborated with EMI Music to create Christmas single 'Tweety and Me'.
Moving into Spain, and a three-year deal has been signed with pop star Chenoa, who launched a Tweety fashion line in Q4 2009. An exclusive DTR with Spain's leading department store, El Corte Ingles was inked, with further collections due to launch this year.
In Italy, a number of Tweety apparel deals have been signed including high-end partnerships with Monnalisa, Spazio Sei Iceberg and Sisley Young, as well as mass market deals with Original Marines.
These programmes are in addition to global apparel deals with Zara and H&M, as well as a number of regional deals that include Selectiva SpA, Flik Flak, De Agostini, Néstle, Polaroid, Triumph and Boyner in Turkey.
New artwork and content are available for licensees to help grow the programme further.

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